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  • 10 SHOCKING Watch Collecting Misakes

10 SHOCKING Watch Collecting Misakes

  • 1 Aug 2024

Watch collecting is a passion that combines artistry, engineering, and personal expression. However, navigating the world of horology can be challenging, especially for beginners. It's easy to make mistakes that can detract from the enjoyment and satisfaction of building a watch collection. Whether you're new to watch collecting or looking to refine your approach, understanding common pitfalls can help you make more informed decisions and enhance your overall experience. Here are ten mistakes to avoid on your watch collecting journey.

1. Trying to Flip Watches

Many newcomers to watch collecting are enticed by the idea of flipping watches— buying them at a low price and selling them for a profit. While this might seem like a quick way to grow your collection and make money, the reality is often less glamorous. The watch market is volatile and unpredictable, and what seems like a good investment today can become a financial loss tomorrow. Focusing on the monetary value of watches can take away from the joy of collecting. Instead, prioritize buying watches that you genuinely appreciate and intend to keep, which will make your collection more personally rewarding.

2. Letting Others Shape Your Opinion

The watch community is full of strong opinions and recommendations, which can be overwhelming. It's tempting to follow trends and the advice of influencers or fellow collectors. However, relying too heavily on others' opinions can lead to acquiring watches that don't resonate with your personal taste. The best collections are those that reflect the individual tastes of their owners. Take the time to explore different styles, brands, and eras of watches to discover what truly appeals to you. Trust your instincts and make choices that align with your preferences.

3. Not Wearing Your Watch

Some collectors fall into the trap of keeping their watches in pristine condition by seldom wearing them. While it's understandable to want to protect your investment, watches are designed to be worn and enjoyed. Wearing your watch regularly not only enhances your connection to it but also helps maintain its mechanical health. Each mark and scratch can add character and tell a story, making the watch uniquely yours. Those battle scars serve as reminders of the memories you’ve created with your timepiece. Don't let fear of damage prevent you from experiencing the pleasure of wearing your watches.

Give your watch some extra love by getting it serviced at one of our Chisholm Hunter boutiques. Here, one of our incredible horologists can sort out any repairs needed and have your watch feeling like new. 

4. Not Building A Community 

Collecting watches can sometimes feel like a solitary pursuit, but it doesn't have to be. Engaging with other enthusiasts can greatly enrich your collecting experience. Joining watch forums, participating in social media groups, and attending watch events can provide valuable insights, support, and camaraderie. Sharing your passion with a community allows you to learn from others, stay informed about trends and developments, and even form lasting friendships. The collective knowledge and enthusiasm of a community can inspire and deepen your appreciation for horology.

5. Buying A Fake Watch 

The allure of a good deal can sometimes lead collectors to inadvertently purchase counterfeit watches. Not only is this a financial risk, but it can also be disheartening. To avoid this mistake, always buy from reputable dealers and do your homework on the specific watch you are interested in. Look for signs of authenticity, such as proper documentation, serial numbers, and dealer certifications. Investing time in verifying the legitimacy of a watch can save you from costly and disappointing mistakes. If a deal is too good to believe, it probably is! 

I am proud to mention that all of Chisholm Hunter's pre-owned watches are tested and verified to ensure you are getting the best quality for an even better price!

6. Being Too Headstrong with Your Tastes

While knowing your preferences is important, being overly rigid can limit your collecting experience. Early in your journey, you might have a narrow view of what you like, but it's beneficial to stay open to different styles and brands. Expanding your horizons can lead to discovering unexpected favourites and developing a more wellrounded collection. Explore various watchmaking traditions, designs, and functionalities to cultivate a diverse and interesting collection.

7. Water Resistance Isn't That Important

Water resistance is often overlooked by collectors who don't intend to dive with their watches. However, water resistance is a crucial feature that can protect your watch from everyday situations like rain, hand washing, and accidental splashes. Understanding the water resistance ratings and choosing watches that match your lifestyle ensures that your timepieces remain in good condition.

8. Watch Straps Can Change Your Watch Massively 

The impact of a watch strap on the overall look and feel of a watch is often underestimated. Changing the strap can transform the appearance of a watch, making it feel like a completely new piece. Experimenting with different materials, colours, and styles of straps allows you to personalize your watches and keep your collection fresh without constantly buying new watches. This simple change can reignite your enthusiasm for pieces that you might have worn less frequently.

9. Judging A Watch By Its Specs

While technical specifications like movement accuracy, power reserve, and case materials are important, they aren't the only factors that determine a watch's value and appeal. A watch's design, heritage, and how it feels on your wrist are equally significant. Focusing solely on specs can lead you to overlook watches that have a strong emotional or aesthetic appeal. Balance technical considerations with personal resonance to build a collection that is both technically impressive and emotionally fulfilling.

10. Sentimental Attachment Is Everything 

The most cherished watches in a collection are often those with sentimental value rather than high monetary worth. Watches that mark significant life events, gifts from loved ones, or pieces acquired during memorable experiences hold a unique place in a collection. Sentimental attachment adds depth and personal significance to your collection, making it truly unique. When selecting new pieces, consider the potential for creating lasting memories and connections, as these are the qualities that will make your collection special.


Collecting watches is a rewarding and enriching hobby that offers a blend of artistry, history, and personal expression. By being mindful of these common mistakes, you can enhance your collecting journey and build a collection that is meaningful, diverse, and uniquely yours. Enjoy the process, embrace the community, and most importantly, collect watches that bring you joy and tell your personal story. 


Posted in How-to Guides, All Watch Blogs and All Blog Posts

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Recent posts
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