Discover Breitling's Santa Squad Recommendations | Air, Land and Sea
- By Alex K
- 17 Dec 2023
Longines is renowned in the luxury watch industry for excellent timepiece accuracy and high-quality craftsmanship. Here's what you should know before you buy.
A brief history of Longines Watches
Derived from the Swiss Les Longines meaning long meadows, Longines pays homage to the first factory site built in Switzerland in 1867 to manufacture the luxury watches we know today.
The Longines brand started in 1832 when Auguste Agassiz and his two partners established the Saint-Imier establishment to make and sell pocket watches. After becoming head of the company and the watches finding success in the United States, Agassiz took on his nephew, Ernest Francillon, to run the company. Here, Francillon worked on ways to improve the manufacturing methods in watchmaking.
While under Agassiz, the brand used common procedures used in watchmaking whereby watchmakers would work at home and supply their products to the trading offices. However, Francillon wondered about how the industrial revolution would impact the manufacturing process so he decided to take all the different stages of watchmaking and bring them all under one roof.
To achieve this, Francillon bought two adjoining pieces of land in 1866 and built his factory which was completed a year later. The factory was built on the bank of the River Suze, known locally as Les Longines', meaning long meadows, and so Francillon adopted this name for his factory.
Francillon then took on Jacques David who helped develop the machines required for perfecting watch manufacturing. Because of his innovation and industrial thinking, Francillion continually expanded the factory until the early 20th Century.
The research into technology at Longines rewarded them with various prizes, the first of which was awarded at the Universal Exhibition in Paris in 1867 for its first pocket watch product - the 20A. Throughout the brand's history, technical research has allowed Longines to produce high-precision timekeeping and quality manufacturing.
Due to its precise timekeeping reputation, Longines is the official timekeeper in many sports, including equestrian, horse-racing, Formula 1, alpine skiing competitions and gymnastic competitions. To this day, Longines continues to be a reliable and precise timekeeping brand, not only for sports but for all the masses.
Who owns the Longines brand today?
Longines has been a subsidiary of the Swiss Swatch Group, formerly Socit Suisse de Microlectronique et d'Horlogerie (SMH), since 1983. Founded by Nicholas G Hayek, the Swiss Swatch Group is the world watchmaking leader, with other brands such as ETA, Omega, Harry Winston, Hamilton and more under the company.
The current president of Longines is Matthias Breschan who has previously worked for the Swatch Group sister brands, Hamilton and Rado, for a number of years.
Where are Longines items produced now?
Longines watches are still being made in Switzerland, St-Imier, where they were first produced and have remained there since. They are the only watchmaker to have stayed in their original hometown to this day.
What is in the Longines range?
Longines continues to produce one of the most precise timekeeping watches in the world, but their range also includes sunglasses and straps for watches. The Longines tradition of keeping to quality is evident with their ability to provide original straps for watches so you can keep the authentic look of your watch or you can customise it to your preference.
In 2019, Longines began designing, producing and distributing the new optical and sun eyewear range for men and women. This new range embodies the brand's aesthetic and technological know-how to provide exquisite products. The optical and sunglasses range was developed in compliance with the strictest quality requirements and meticulous attention to detail, much like the production of its watches.
Where can I buy Longines products?
Longines products are widely available both online and in-store“ thanks to the company's selected network of retailers. You can find approved retailers in your country that sell authentic Longines products on their websites. Select countries can also purchase from Longines' online stores. At Chisholm Hunter, we stock a wide range of official Longines products including the high-performance HydroConquest for professional divers; the exquisite La Grande Classique collection; the classically authentic Master collection and the impeccable design of the Spirit watches.
How much do Longines products cost?
As with any luxury watch line, prices are on the higher end however, in relation to the rest of the watch industry, Longine places itself as a more attainable and affordable luxury brand compared to its pricier competitors.
Many high street retailers will have Longines products starting from around the £600 mark for the Conquest or La Grande Classique collections and up to several thousands of pounds for collections with more advanced technology and design.
The technical precision and high-quality build of Longines watches coupled with its devotion to tradition and research have helped place the company as the successful luxury brand it is today.
How can I tell if a Longines product is genuine?
Many Longines watches have very small numbers and markings printed on the dial below the number 6. These small markings show the movement number and plate number, which you'll need a magnifying glass to see. Counterfeit Longines watches usually don't have these markings but the ones that do are often done improperly, with defects and have more scratches on the dial surface.
Another way to find out if your Longines watch is genuine is to check the back of the watch case. A genuine Longines watch will be engraved with the watch brand name, the name of the country the watch was manufactured in and special trademark patterns for the watch brand. An authentic Longines watch case is fine and exquisite with a high finish and consistent assembly. A counterfeit watch will have a rough and imprecise watch case. Usually, letters are engraved on the open position of the case to show the amount of gold plating but counterfeit products will not have this mark. You can also check for the authenticity of your watch by going directly to Longines. Since 1867, Longines has kept a record of every single serial number of its watches so you can receive detailed information about your watch and a certificate of authenticity if it is genuine. Longines serial numbers are found engraved on the back of the watch case and are 5 to 8 digits long. In some cases, the serial number may be found on the movement or inside the watch so you may have to remove the case to see it.
Where can I get my Longines watch appraised?
If you'd like to get an appraisal of your Longines products then look for a local jeweller or watchmaker who offers a valuation service.
Older pieces that are in excellent condition will hold their value the best and holding on to pieces that have complicated mechanical workings will give you the highest resale price.
How do I wear my Longines watch?
The beauty of the Longines collection is that a single watch is enough to lift any outfit. Each of the Longines collections will match the occasion, day and outfit. For formal events, many of the Longines collections provide the simple, minimalistic and elegant watch you need to match your outfit.
For casual wearing, you can wear a watch from any of the collections and match it to your outfit, ensuring your arms have the right amount of luxury with elegant dials, gold or silver accents and a classic strap to elevate your look.
How to clean a Longines watch?
Longines watches have been designed to be durable but once in a while, they can require some cleaning to maintain their sharp and elegant look. It's recommended to use a toothbrush and soapy water to clean the metal bracelets and waterproof casings. Then, rinse with clean water and dry with a soft cloth. Your Longines watch should be looking as good as new.
Think a Longines watch could be for you? Take a look at their collection here today.
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As the holiday season rolls around, Breitling, the renowned Swiss luxury watchmakers, are celebrating with their playful Santa Squad campaign. These humorous Santa’s represent the three settings Breitling watches are equipped for: air, land and sea. In this article, we’ll delve into Breitling’s recommended watches that stand out as perfect companions for this festive period.
Air
Air Santa recommends the Avenger B01 Chronograph 43mm AB0147101C1X and the Navitimer B01 Chronograph 43mm AB0138211B1A1. Two timepieces that combine contemporary design and exceptional craftsmanship, they are a testament to the mastery of Swiss watchmaking.
The Navitimer B01 Chronograph 43mm watch ensures a bold and commanding presence on your wrist. Crafted with utmost precision and boasting a self-winding mechanical movement, combining elegance and functionality in one sleek package.
The cambered Sapphire glass, glare-proofed on both sides, guarantees optimal readability under any lighting conditions. With a water resistance of up to 30 metres, this watch is not only stylish but also practical for everyday wear.
Designed with the modern gentleman in mind, the Breitling Navitimer B01 Chronograph AB0138211B1A1 is an ideal accessory for any occasion. Whether you're attending a business meeting or heading out for a night on the town, this watch effortlessly enhances your style.
Part of the iconic Navitimer collection, this timepiece is a true testament to Breitling's legacy. The stainless steel case adds a touch of sophistication, while the black dial and round face shape exude a timeless elegance. The silver case colour further enhances the overall aesthetic, making it a versatile accessory that complements any outfit.
But this watch isn't just about looks – it's packed with features that elevate its functionality to new heights. Powered by the Breitling 01 Calibre, it boasts a power reserve of approximately 70 hours, ensuring reliable timekeeping even during extended periods of non-use. The 1/4th second chronograph with 30-minute and 12-hours functions allows you to measure elapsed time with utmost precision. With 47 jewels, dial aperture calendar, and a sapphire crystal screwed-in case back, every detail is meticulously crafted to perfection.
The non-screw-locked crown with two gaskets guarantees exceptional water resistance, offering peace of mind during outdoor activities. The lug width of 22mm adds to the overall durability, while the lug 22/18mm ensures a secure fit.
Presented in Breitling's signature packaging, this watch is more than just a timekeeping device – it's a statement of sophistication and luxury. Elevate your style with the Breitling Navitimer B01 Chronograph 43mm Men's Watch AB0138211B1A1 – a timepiece that brings together timeless design, superior craftsmanship, and unparalleled functionality.
The Breitling Avenger B01 Chronograph 44mm Men's Watch AB0147101C1X1, is a self-winding mechanical watch and is specifically designed for the modern gent who appreciates both style and reliability.
With a case width of 44mm, this timepiece makes a bold statement on the wrist. The stainless steel case not only adds durability, but it also gives the watch a sophisticated and masculine look. The sapphire crystal glass ensures exceptional scratch resistance, keeping your watch looking brand new for years to come.
One of the standout features of the Breitling Avenger B01 Chronograph is its impressive water resistance of 300 metres. Whether you're diving into the depths of the ocean or simply enjoying a swim, this watch will accompany you on any aquatic adventure.
The Avenger collection is known for its robust and sporty design, and this watch is no exception. The military camouflage coloured dial adds a touch of uniqueness and ruggedness, making it the perfect companion for any outdoor activity. The B-Breitling-1884 logo with integrated date window adds a stylish touch to the dial, ensuring you stay on schedule in style.
What sets this watch apart from others in its class is the open sapphire case back, which allows you to admire the intricate inner workings of the watch. With the sporty finished manufacture calibre 01, you can be confident in the accuracy and performance of this timepiece.
The Breitling Avenger B01 Chronograph 44mm Men's Watch AB0147101C1X1 comes packaged in Breitling's signature presentation packaging, making it an excellent gift for any watch enthusiast. With its analogue display type and round face shape, this watch exudes classic elegance.
Land
Land Santa recommends the Chronomat Automatic 36mm Ladies Watch U10380591A2U1 and the Top Time B01 Deus 41mm Men's Watch AB01765A1B1X1, two timepieces that combine precision engineering with timeless style to give you a truly exceptional accessory.
The Top Time B01 Deus 41mm Men's Watch AB01765A1B1X1 is a remarkable timepiece designed for the modern, discerning gentleman with a self-winding mechanical movement.
The 41mm watch case is crafted from high-quality stainless steel, ensuring durability and longevity. It is enhanced by a sapphire crystal glass, known for its scratch-resistant properties, providing a clear and unobstructed view of the watch face.
Speaking of the face, the round dial boasts a sleek and sophisticated design, exuding a sense of elegance and sophistication. The silver case colour adds a touch of refinement, making it the perfect companion for any occasion.
The Breitling Top Time B01 Deus is more than just a timekeeper. It features the esteemed Breitling 01 Calibre, a powerful movement that not only ensures accurate timekeeping but also offers a power reserve of approximately 70 hours. This means that even if you don't wear your watch for a few days, it will still keep precise time.
Additionally, the watch showcases a 1/4th second chronograph/30-minute/12-hour totalisers, allowing you to time any activity with ease and precision. With 40 jewels, the watch movement is robust and reliable, delivering exceptional performance.
Practicality is not overlooked, as the watch comes with a screwed-in case back and a non screw-locked crown with two gaskets, ensuring water resistance and protection from the elements. The 20mm lug width and buckle size of 18mm provide a comfortable and secure fit on your wrist.
The Breitling Top Time B01 Deus 41mm Men's Watch AB01765A1B1X1 comes packaged in a stylish Breitling presentation packaging, designed to showcase the brand's sophistication and attention to detail. It is an analogue watch, delivering a traditional and timeless look that will never go out of style.
The Chronomat Automatic 36mm Ladies Watch U10380591A2U1 is a stunning timepiece that combines elegance with precision. Designed for the modern woman who appreciates both fashion and functionality, this watch is a true statement of style.
With a self-winding mechanical movement, this watch exudes sophistication and reliability. The 36mm case width is the perfect size for a ladies' watch, striking the ideal balance between subtlety and presence. The cambered sapphire glass, glare-proofed on both sides, ensures a clear and crisp view of the dial, even in bright sunlight.
This watch is built to withstand the demands of an active lifestyle, with a water resistance of up to 100 metres. You can trust that this watch will continue to keep time accurately.
The Breitling Chronomat Automatic 36mm Ladies Watch U10380591A2U1 is not just a timepiece; it's a work of art. The stainless steel and 18ct rose gold case material provides a luxurious and eye-catching look that will turn heads wherever you go. The round face shape and rose gold case colour further enhance the elegance of this watch.
Special features of this watch include the Breitling 10 calibre movement, which ensures accurate timekeeping, a power reserve of approximately 42 hours, and 25 jewels for smooth and precise movement. The dial aperture calendar allows you to effortlessly keep track of the date, while the screwed-in case back and non-screw-locked crown with two gaskets provide added protection against water and dust.
The lug width of 18mm and lug size of 18/16mm make this watch versatile and suitable for various strap options, allowing you to customize your look to match any outfit or occasion.
The Breitling Chronomat Automatic 36mm Ladies Watch U10380591A2U1 comes packaged in a beautiful Breitling presentation box, making it the perfect gift for yourself or a loved one. Experience the perfect blend of luxury and functionality with this exceptional timepiece.
Sea
Sea Santa recommends the Superocean Automatic 36mm Ladies Watch A17377211A1S1 and the Superocean Heritage B20 Automatic 42mm Men's Watch AB2010121L1A1, two timepieces that combine classic design with modern functionality.
The Breitling Superocean Heritage B20 Automatic 42mm Men's Watch AB2010121L1A1 is crafted with utmost precision and attention to detail, this watch is perfect for the discerning gentleman who values both style and substance.
At the heart of this exceptional timepiece is a self-winding mechanical movement, ensuring reliable and accurate timekeeping. With a watch case width of 42mm, it strikes the perfect balance between elegance and presence on the wrist. The cambered sapphire glass, glare-proofed both sides, adds a touch of sophistication and enhances readability.
Designed with durability in mind, the watch features a stainless steel case that can withstand the rigors of everyday wear. With a water resistance of up to 200 metres, it is suitable for various water activities.
The Superocean Heritage collection pays homage to the rich history of Breitling, blending timeless design with modern innovation. Its classic round face shape and silver case colour exude elegance and versatility, making it suitable for any occasion. The Breitling B20 calibre, with its impressive power reserve of approximately 70 hours and 26 jewels, ensures a seamless and accurate timekeeping experience.
Practicality is enhanced with special features such as a dial aperture calendar, screwed-in case back, and screw-locked crown with two gaskets. The lug width of 22mm allows for easy customization with various straps, adding a touch of personal style. Weighing a mere 173g, this watch offers comfort throughout the day.
As with all Breitling timepieces, this watch comes in elegant presentation packaging, ensuring that every detail is taken care of. With its analogue display type and exquisite craftsmanship, the Breitling Superocean Heritage B20 Automatic 42mm Men's Watch AB2010121L1A1 is a true testament to superior quality and style. Elevate your watch collection with this exceptional timepiece that effortlessly blends heritage and innovation.
The Superocean Automatic 36mm Ladies Watch A17377211A1S1, is a truly exceptional timepiece that exudes elegance, sophistication, and precision. Perfectly designed for the modern woman who appreciates craftsmanship and luxurious aesthetics, this watch is a true testament to Breitling's commitment to excellence.
This exquisite timepiece features a Self Winding Mechanical movement, ensuring accurate timekeeping and unwavering performance. With a 36mm Watch Case Width, it strikes the perfect balance between elegance and practicality. The Cambered Sapphire Glass, Glare Proofed Both Sides, not only offers exceptional clarity but also ensures durability, offering peace of mind that your investment will stand the test of time.
Water resistance is crucial for an adventurous lifestyle, and the Breitling Superocean Automatic 36mm Ladies Watch A17377211A1S1 does not disappoint. With a remarkable water resistance of up to 300 Metres, this watch is designed to accompany you on any water-related activity.
Tailored specifically for ladies, this timepiece from the SuperOcean collection boasts a sleek and feminine design that is timeless. Encased in high-quality Stainless Steel, it exudes a sense of prestige and durability. The Silver Watch Case Colour complements any outfit with sophistication, making it the perfect accessory for both formal and casual occasions.
Breitling is known for incorporating special features that enhance user experience, and this watch is no exception. Powered by the impressive Breitling 17 Calibre, it boasts a Power Reserve of approximately 38 Hours, ensuring convenience and reliability. With 26 Jewels, this watch guarantees precise and accurate timekeeping for years to come.
This timepiece embraces practicality and functionality with its Screwed In Case Back and Screw-Locked Crown with Two Gaskets, providing excellent water resistance and protection against the elements. The Lug Width of 18mm and Buckle Size of 16mm offer a comfortable and secure fit.
Experience luxury at its finest with the Breitling Superocean Automatic 36mm Ladies Watch A17377211A1S1. Packaged in exquisite Breitling Presentation Packaging, it is the perfect gift for yourself or a loved one. Make a lasting impression with this exceptional timepiece that embodies Swiss craftsmanship, timeless style, and uncompromising quality.
Think Breitling could be the one for you? Take a look at our collection here today!
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