Longines Watch Buyer's Guide

By Harrison Brown
19 Mar 2024

Longines is renowned in the luxury watch industry for excellent timepiece accuracy and high-quality craftsmanship. Here's what you should know before you buy.

A brief history of Longines Watches

Derived from the Swiss Les Longines meaning long meadows, Longines pays homage to the first factory site built in Switzerland in 1867 to manufacture the luxury watches we know today.

The Longines brand started in 1832 when Auguste Agassiz and his two partners established the Saint-Imier establishment to make and sell pocket watches. After becoming head of the company and the watches finding success in the United States, Agassiz took on his nephew, Ernest Francillon, to run the company. Here, Francillon worked on ways to improve the manufacturing methods in watchmaking.

While under Agassiz, the brand used common procedures used in watchmaking whereby watchmakers would work at home and supply their products to the trading offices. However, Francillon wondered about how the industrial revolution would impact the manufacturing process so he decided to take all the different stages of watchmaking and bring them all under one roof.

To achieve this, Francillon bought two adjoining pieces of land in 1866 and built his factory which was completed a year later. The factory was built on the bank of the River Suze, known locally as Les Longines', meaning long meadows, and so Francillon adopted this name for his factory.

Francillon then took on Jacques David who helped develop the machines required for perfecting watch manufacturing. Because of his innovation and industrial thinking, Francillion continually expanded the factory until the early 20th Century.

The research into technology at Longines rewarded them with various prizes, the first of which was awarded at the Universal Exhibition in Paris in 1867 for its first pocket watch product - the 20A. Throughout the brand's history, technical research has allowed Longines to produce high-precision timekeeping and quality manufacturing.

Due to its precise timekeeping reputation, Longines is the official timekeeper in many sports, including equestrian, horse-racing, Formula 1, alpine skiing competitions and gymnastic competitions. To this day, Longines continues to be a reliable and precise timekeeping brand, not only for sports but for all the masses.

Who owns the Longines brand today?

Longines has been a subsidiary of the Swiss Swatch Group, formerly Socit Suisse de Microlectronique et d'Horlogerie (SMH), since 1983. Founded by Nicholas G Hayek, the Swiss Swatch Group is the world watchmaking leader, with other brands such as ETA, Omega, Harry Winston, Hamilton and more under the company.

The current president of Longines is Matthias Breschan who has previously worked for the Swatch Group sister brands, Hamilton and Rado, for a number of years.

Where are Longines items produced now?

Longines watches are still being made in Switzerland, St-Imier, where they were first produced and have remained there since. They are the only watchmaker to have stayed in their original hometown to this day.

What is in the Longines range?

Longines continues to produce one of the most precise timekeeping watches in the world, but their range also includes sunglasses and straps for watches. The Longines tradition of keeping to quality is evident with their ability to provide original straps for watches so you can keep the authentic look of your watch or you can customise it to your preference.

In 2019, Longines began designing, producing and distributing the new optical and sun eyewear range for men and women. This new range embodies the brand's aesthetic and technological know-how to provide exquisite products. The optical and sunglasses range was developed in compliance with the strictest quality requirements and meticulous attention to detail, much like the production of its watches.

Where can I buy Longines products?

Longines products are widely available both online and in-store“ thanks to the company's selected network of retailers. You can find approved retailers in your country that sell authentic Longines products on their websites. Select countries can also purchase from Longines' online stores. At Chisholm Hunter, we stock a wide range of official Longines products including the high-performance HydroConquest for professional divers; the exquisite La Grande Classique collection; the classically authentic Master collection and the impeccable design of the Spirit watches.

How much do Longines products cost?

As with any luxury watch line, prices are on the higher end however, in relation to the rest of the watch industry, Longine places itself as a more attainable and affordable luxury brand compared to its pricier competitors.

Many high street retailers will have Longines products starting from around the £600 mark for the Conquest or La Grande Classique collections and up to several thousands of pounds for collections with more advanced technology and design.

The technical precision and high-quality build of Longines watches coupled with its devotion to tradition and research have helped place the company as the successful luxury brand it is today.

How can I tell if a Longines product is genuine?

Many Longines watches have very small numbers and markings printed on the dial below the number 6. These small markings show the movement number and plate number, which you'll need a magnifying glass to see. Counterfeit Longines watches usually don't have these markings but the ones that do are often done improperly, with defects and have more scratches on the dial surface.

Another way to find out if your Longines watch is genuine is to check the back of the watch case. A genuine Longines watch will be engraved with the watch brand name, the name of the country the watch was manufactured in and special trademark patterns for the watch brand. An authentic Longines watch case is fine and exquisite with a high finish and consistent assembly. A counterfeit watch will have a rough and imprecise watch case. Usually, letters are engraved on the open position of the case to show the amount of gold plating but counterfeit products will not have this mark. You can also check for the authenticity of your watch by going directly to Longines. Since 1867, Longines has kept a record of every single serial number of its watches so you can receive detailed information about your watch and a certificate of authenticity if it is genuine. Longines serial numbers are found engraved on the back of the watch case and are 5 to 8 digits long. In some cases, the serial number may be found on the movement or inside the watch so you may have to remove the case to see it.

Where can I get my Longines watch appraised?

If you'd like to get an appraisal of your Longines products then look for a local jeweller or watchmaker who offers a valuation service.

Older pieces that are in excellent condition will hold their value the best and holding on to pieces that have complicated mechanical workings will give you the highest resale price.

How do I wear my Longines watch?

The beauty of the Longines collection is that a single watch is enough to lift any outfit. Each of the Longines collections will match the occasion, day and outfit. For formal events, many of the Longines collections provide the simple, minimalistic and elegant watch you need to match your outfit.

For casual wearing, you can wear a watch from any of the collections and match it to your outfit, ensuring your arms have the right amount of luxury with elegant dials, gold or silver accents and a classic strap to elevate your look.

How to clean a Longines watch?

Longines watches have been designed to be durable but once in a while, they can require some cleaning to maintain their sharp and elegant look. It's recommended to use a toothbrush and soapy water to clean the metal bracelets and waterproof casings. Then, rinse with clean water and dry with a soft cloth. Your Longines watch should be looking as good as new.

Think a Longines watch could be for you? Take a look at their collection here today.

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STORY

1832 marks the year that the timepiece conglomerate, Longines began. In the village of Saint-Imier, Switzerland, Longines designs, constructs, and produces their luxury to perfection every single day. And with such beautiful creations, they have built their way to becoming one of the most respected watch brands in the world. In this watch guide, we explain everything you need to know about a Longines watch to ensure you get the best product for you.

The Rise of LONGINES Watches

LONGINES began in 1832, however, it wasn't until 1878 that they managed to make their mark by releasing their first chronograph movement, the calibre H20. Quickly, they become the go-to sport watch with chronograph movement among various sporting industries, including equestrian sports, alpine skiing, and archery.

As they made their natural segway into wristwatches, the Swiss-brand was rewarded with the official title of being the watch supplier for the International Aeronautical Federation, and in World War II they and 12 other watch brands were hired by the British Ministry of Defence to create the W.W.W. watch for British soldiers.

Today, LONGINES is part of the Swatch Group. One of the most influential groups within the watchmaking industry alongside Balmain, Hamiton, and Cetina. The Swiss watchmakers have paved their way to success by establishing their timepieces as luxurious as OMEGA with a more budget-friendly price tag.

Due to its precise timekeeping reputation, LONGINES is the official timekeeper in many sports, including equestrian, horse-racing, Formula 1, alpine skiing competitions, and gymnastic competitions. To this day, LONGINES watches continue to be a reliable and precise timekeeping brand, not only for sports but for all the masses.

Longines HydroConquest Commonwealth XXII Limited Edition Watch

The LONGINES Collections

Understanding the collections crafted by Longines can quickly become a winding staircase that never ends. And with over 1000 timepieces, no wonder why! Below, we explain each collection and what makes them so special, so you can make the right choice.

To start, it's important to understand that all Longines watches fall into two categories: Classic or Sport. From there, they begin to fall into subcategories depending on their mechanics, style, and purpose. Let’s get into it!

Classic Watches

Classic watches are a gorgeous collection made up of 2 subcategories; Tradition and Elegance.

LONGINES Watchmaking Traditions

This collection, which combines nostalgic features and classic lines, is heavily influenced by Longines' groundbreaking past. The Longines Master Collection, Longines Elegant Collection, Heritage Classic, Record Collection, and Longines Evidenza are among of the sub-collections. Let us examine a couple of them.

LONGINES Elegant Collection

The Longines Elegant collection remains true to its nature by keeping its timepieces simple with a date display and small second display. Perfect for date night, this dress watch is a timeless piece of watchkeeping wizardry.

The Longines Elegant Collection Watch is a masterpiece of style, with a large round face and classic roman numeral indexes. This is a staple in every gentleman's wardrobe. Available with a stainless-steel strap or a black leather strap, you can be ready for any occasion.

LONGINES Master Collection

As automatic movements continue to take over the game, the Longines Master collection is ahead of its time. Ranging from complicated movements to a simple date display and diamond bezels to stainless steel, this collection is the perfect selection for everyone.

Keep it sleek with the Longines Master Collection 38.5mm Men’s Watch. With a black face and elegantly written indexes engraved in rose gold for a little flare. The stainless-steel case brings a bold contrast to the deep grey leather strap.

LONGINES Hertiage Classic Collection

In the market for something a little more vintage with modern mechanics? The Longines Heritage Classic is a wonderful timepiece with a vintage appeal that is enhances with long tapered hands and stick indexes.

Reminding the wearer that the Heritage Classic is still a contemporary clock are the Super-LumiNova, scratch-resistant and anti-reflective sapphire crystal, and the self-winding cal. L615 with a 50-hour power reserve.

The Longines Heritage Collection 39mm Men's Watch is the embodiment of the collection. The black dials are sleek and sophisticated, while the rose gold indexes and tapered hands bring a modern touch.

LONGINES Elegance

Taking a step away from focusing on the movement within the watch, the Longines Elegance collections pride themselves on creating beautiful dress watches. This collection includes subcategories; Longines DolceVita, Longines Flagship, Longines Evidenza, and Longines PrimaLuma. Lets take a look at a few:

LONGINES DolceVita Collection

The DolceVita collection is one of the most well-known in the Longine catalogue. With a modern rectangular design, customisable dial colours, and a choice of movements, you can create your own unique Longine DolceVita watch.

The Longines Mini DolceVita Ladies Watch is an iconic timepiece in the collection. With the compact rectangular face featuring roman numerals and the signature “Flinque” face. This watch makes for a stunning statement piece.

LONGINES Flagship Collection

One of the most versatile collections from the Swiss-made watch brand is the Longines Flagship collection. Home to a wide range of design sets, everyone is sure to find something they love.

The Longines Flagship 40mm Men’s Watch is a beauty to behold. A smooth combination of stainless steel and yellow gold-plated case brings an air of unrefined masculinity. A large dial is enhanced with signature roman numerals and thin gold hands.

Sport Watches

While Longines is known for their incredibly classy and dignified watches that were made to be worn the opera, they also delved into the world of sport watches.

Being longtime suppliers of watches for British soldiers and moving into different sporting events, Longines have become reputable adventure watchmakers. Their adventure watches are broken down into multiple categories, including Longines Conquest, Longines Spirit, and Longines Legend Diver.

LONGINES Diving Collection

The Diving Collection is one LONGINES most mechanically sound creations. Featuring the HydroConquest and Legend Diver collections, diving watches were extremely popular throughout the 60’s as aquatic sports such as long-distance swimming and deep-sea diving became fashionable sports and hobbies.

LONGINES HydroConquest Collection

The HydroConquest collection became a favourite among water lovers due to its versatile style with traditional metal straps or rubber that won't rust in the water and the option of both automatic and quartz movements.

A fan favourite is the LONGINES HydroConquest 41mm Men's Watch. With a matching blue dial, bezel, and strap, you are forever looking sharp. Water resistance up to 300 metres, means you can dive into the abyss and know exactly when you need to break the surface.

LONGINES Legend Driver Collection

Staying true to its name, the Legend Diver collection is crafted in the mirror image of a vintage 1960’s model.

Twin screw-down crowns and an inner bezel define this line. Naturally, it also has a number of contemporary characteristics, such as Super-LumiNova, water resistance up to 300 metres, and sapphire crystal glass that resists scratches.

The LONGINES Legend Driver Mens Watch features all of the incredible characteristics of a professional diving watch merged with true Swiss style. The gradient grey dial paired with a deep grey adjustable strap, offers nothing but sophisticated elegance.

LONGINES Avigation Collection

As we now know, LONGINES was one of the few suppliers to the British military, and they have continued their passion for heavy duty, reliable timepieces with their Longines Spirt Collection. Let’s take a look at what makes these watches battlefield worthy

LONGINES Spirit Collection

With their link to the British Ministry of Defence and the International Aeronautical Federation, the watch brand is known and relied upon for their timepieces. Launched in 2022, the Spirit collection is a marker of their success in pilot watches.

The LONGINES Spirit Zulu Time 39mm Men’s Watch is a hallmark of the historical avigation watches from the 1920’s. With a classic black dial and deep green bezel, the watch is vintage yet modern. A declaration to those who are not afraid to push boundaries and pave the way for the future.

Where are LONGINES items produced now?

LONGINES watches are still being made in Switzerland, St-Imier, where they were first produced and have remained there since. They are the only watchmaker to have stayed in their original hometown to this day.

Where can I buy LONGINES products?

LONGINES products are widely available both online and in-store—thanks to the company’s selected network of retailers. You can find approved retailers in your country that sell authentic LONGINES products on their websites. Select countries can also purchase from LONGINES’ online stores.

At Chisholm Hunter, we stock a wide range of official LONGINES products including the high-performance HydroConquest for professional divers; the exquisite La Grande Classique collection; the classically authentic Master collection and the impeccable design of the Spirit watches.

How much do LONGINES products cost?

As with any luxury watch line, prices are on the higher end however, in relation to the rest of the watch industry, LONGINES places itself as a more attainable and affordable luxury brand compared to its pricier competitors.

The technical precision and high-quality build of LONGINES watches coupled with its devotion to tradition and research have helped place the company as the successful luxury brand it is today.

Longines Master Collection 26mm Ladies Watch

How can I tell if a LONGINES product is genuine?

Many LONGINES watches have very small numbers and markings printed on the dial below the number 6. These small markings show the movement number and plate number, which you’ll need a magnifying glass to see. Counterfeit LONGINES watches usually don’t have these markings but the ones that do are often done improperly, with defects and have more scratches on the dial surface.

Another way to find out if your LONGINES watch is genuine is to check the back of the watch case. A genuine LONGINES watch will be engraved with the watch brand name, the name of the country the watch was manufactured in and special trademark patterns for the watch brand. An authentic LONGINES watch case is fine and exquisite with a high finish and consistent assembly. A counterfeit watch will have a rough and imprecise watch case. Usually, letters are engraved on the open position of the case to show the amount of gold plating but counterfeit products will not have this mark.

You can also check for the authenticity of your watch by going directly to Longines. Since 1867, LONGINES has kept a record of every single serial number of its watches so you can receive detailed information about your watch and a certificate of authenticity if it is genuine. Longines serial numbers are found engraved on the back of the watch case and are 5 to 8 digits long. In some cases, the serial number may be found on the movement or inside the watch so you may have to remove the case to see it.

Where can I get my LONGINES watch appraised?

If you’d like to get an appraisal of your LONGINES products then look for a local jeweller or watchmaker who offers a valuation service.

Older pieces that are in excellent condition will hold their value the best and holding on to pieces that have complicated mechanical workings will give you the highest resale price.

How do I wear my LONGINES watch?

How to clean my LONGINES watch?

Longines watches have been designed to be durable but once in a while, they can require some cleaning to maintain their sharp and elegant look. It’s recommended to use a toothbrush and soapy water to clean the metal bracelets and waterproof casings. Then, rinse with clean water and dry with a soft cloth. Your Longines watch should be looking as good as new.