TOP 10 Watches Of 2023 - Ranked!
- By Alex K
- 27 Dec 2023
Longines is renowned in the luxury watch industry for excellent timepiece accuracy and high-quality craftsmanship. Here's what you should know before you buy.
A brief history of Longines Watches
Derived from the Swiss Les Longines meaning long meadows, Longines pays homage to the first factory site built in Switzerland in 1867 to manufacture the luxury watches we know today.
The Longines brand started in 1832 when Auguste Agassiz and his two partners established the Saint-Imier establishment to make and sell pocket watches. After becoming head of the company and the watches finding success in the United States, Agassiz took on his nephew, Ernest Francillon, to run the company. Here, Francillon worked on ways to improve the manufacturing methods in watchmaking.
While under Agassiz, the brand used common procedures used in watchmaking whereby watchmakers would work at home and supply their products to the trading offices. However, Francillon wondered about how the industrial revolution would impact the manufacturing process so he decided to take all the different stages of watchmaking and bring them all under one roof.
To achieve this, Francillon bought two adjoining pieces of land in 1866 and built his factory which was completed a year later. The factory was built on the bank of the River Suze, known locally as Les Longines', meaning long meadows, and so Francillon adopted this name for his factory.
Francillon then took on Jacques David who helped develop the machines required for perfecting watch manufacturing. Because of his innovation and industrial thinking, Francillion continually expanded the factory until the early 20th Century.
The research into technology at Longines rewarded them with various prizes, the first of which was awarded at the Universal Exhibition in Paris in 1867 for its first pocket watch product - the 20A. Throughout the brand's history, technical research has allowed Longines to produce high-precision timekeeping and quality manufacturing.
Due to its precise timekeeping reputation, Longines is the official timekeeper in many sports, including equestrian, horse-racing, Formula 1, alpine skiing competitions and gymnastic competitions. To this day, Longines continues to be a reliable and precise timekeeping brand, not only for sports but for all the masses.

Who owns the Longines brand today?
Longines has been a subsidiary of the Swiss Swatch Group, formerly Socit Suisse de Microlectronique et d'Horlogerie (SMH), since 1983. Founded by Nicholas G Hayek, the Swiss Swatch Group is the world watchmaking leader, with other brands such as ETA, Omega, Harry Winston, Hamilton and more under the company.
The current president of Longines is Matthias Breschan who has previously worked for the Swatch Group sister brands, Hamilton and Rado, for a number of years.
Where are Longines items produced now?
Longines watches are still being made in Switzerland, St-Imier, where they were first produced and have remained there since. They are the only watchmaker to have stayed in their original hometown to this day.
What is in the Longines range?
Longines continues to produce one of the most precise timekeeping watches in the world, but their range also includes sunglasses and straps for watches. The Longines tradition of keeping to quality is evident with their ability to provide original straps for watches so you can keep the authentic look of your watch or you can customise it to your preference.
In 2019, Longines began designing, producing and distributing the new optical and sun eyewear range for men and women. This new range embodies the brand's aesthetic and technological know-how to provide exquisite products. The optical and sunglasses range was developed in compliance with the strictest quality requirements and meticulous attention to detail, much like the production of its watches.

Where can I buy Longines products?
Longines products are widely available both online and in-store“ thanks to the company's selected network of retailers. You can find approved retailers in your country that sell authentic Longines products on their websites. Select countries can also purchase from Longines' online stores. At Chisholm Hunter, we stock a wide range of official Longines products including the high-performance HydroConquest for professional divers; the exquisite La Grande Classique collection; the classically authentic Master collection and the impeccable design of the Spirit watches.
How much do Longines products cost?
As with any luxury watch line, prices are on the higher end however, in relation to the rest of the watch industry, Longine places itself as a more attainable and affordable luxury brand compared to its pricier competitors.
Many high street retailers will have Longines products starting from around the £600 mark for the Conquest or La Grande Classique collections and up to several thousands of pounds for collections with more advanced technology and design.
The technical precision and high-quality build of Longines watches coupled with its devotion to tradition and research have helped place the company as the successful luxury brand it is today.

How can I tell if a Longines product is genuine?
Many Longines watches have very small numbers and markings printed on the dial below the number 6. These small markings show the movement number and plate number, which you'll need a magnifying glass to see. Counterfeit Longines watches usually don't have these markings but the ones that do are often done improperly, with defects and have more scratches on the dial surface.
Another way to find out if your Longines watch is genuine is to check the back of the watch case. A genuine Longines watch will be engraved with the watch brand name, the name of the country the watch was manufactured in and special trademark patterns for the watch brand. An authentic Longines watch case is fine and exquisite with a high finish and consistent assembly. A counterfeit watch will have a rough and imprecise watch case. Usually, letters are engraved on the open position of the case to show the amount of gold plating but counterfeit products will not have this mark. You can also check for the authenticity of your watch by going directly to Longines. Since 1867, Longines has kept a record of every single serial number of its watches so you can receive detailed information about your watch and a certificate of authenticity if it is genuine. Longines serial numbers are found engraved on the back of the watch case and are 5 to 8 digits long. In some cases, the serial number may be found on the movement or inside the watch so you may have to remove the case to see it.
Where can I get my Longines watch appraised?
If you'd like to get an appraisal of your Longines products then look for a local jeweller or watchmaker who offers a valuation service.
Older pieces that are in excellent condition will hold their value the best and holding on to pieces that have complicated mechanical workings will give you the highest resale price.
How do I wear my Longines watch?
The beauty of the Longines collection is that a single watch is enough to lift any outfit. Each of the Longines collections will match the occasion, day and outfit. For formal events, many of the Longines collections provide the simple, minimalistic and elegant watch you need to match your outfit.
For casual wearing, you can wear a watch from any of the collections and match it to your outfit, ensuring your arms have the right amount of luxury with elegant dials, gold or silver accents and a classic strap to elevate your look.
How to clean a Longines watch?
Longines watches have been designed to be durable but once in a while, they can require some cleaning to maintain their sharp and elegant look. It's recommended to use a toothbrush and soapy water to clean the metal bracelets and waterproof casings. Then, rinse with clean water and dry with a soft cloth. Your Longines watch should be looking as good as new.

Think a Longines watch could be for you? Take a look at their collection here today.
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STORY
In the world of horology, the year 2023 has proven to be a captivating journey through innovation, craftsmanship, and style. The evolution of timepieces has always been a reflection of human ingenuity, melding traditional artistry with cutting-edge technology. As we delve into the realm of haute horology, we bring forth an eagerly anticipated compilation - the top ten watches of 2023.
10 - Rolex Yacht Master 42mm Titanium
Coming in at number 10 is the Oyster Perpetual Yacht-Master 42mm by Rolex. In RLX titanium with an intense black dial and an Oyster bracelet. The Yach-Master's bidirectional rotable 60-minute graduated bezel is made entirely from precious metals or fitted with a Carachrom insert in high-tech ceramic. This functional bezel - which allows the wearer to calculate, for example, the sailing time between two buoys - is also a key component in the model's distinctive visual identity. RLX titanium is a grade 5 titanium alloy specially selected by Rolex. Like all titanium alloys, it is especially lightweight and is noted for its mechanical strength and corrosion resistance - meaning it's actually wearable!
Specifications:
- Case: Oyster, 42mm, RLX titanium
- Winding Crown: Screw-down, Triplock triple waterproofness system
- Crystal: Scratch-resistant sapphire, Cyclops lens over the date
- Water resistance: 100 metres
- Movement: Perpetual, mechanical, self-winding
- Power Reserve: Approx 70 hours
- Bracelet: Oyster, three-piece solid links
- Clasp: Folding Oysterlock safety clasp with Easylink 5mm comfort extension link
- Certfification: Superlative Chronometer (COSC + Rolex certification after casing)


9 - IWC Ingenieur Automatic 40mm
At number 9 we have the Ingenieur Automatic 40mm by IWC. Presented at Watches and Wonders in Geneva, this watch is inspired by Gerald Genta's Ingenieur SL model from the 1970's. The new automatic timepiece combines modern technology, ergonomic design and top-notch finishing with a bold '70s aesthetic. Genta's renowned Igenieur SL Ref. 1832 was originally referred to as "Jumbo" because of its case diameter of 40mm - an impressive size back then - the Ingenieur was way ahead of its time. The new model is a bold, modern-take on this timeless masterpiece.
Specifications:
- Case: Stainless steel
- Diameter: 40mm
- Height: 10.7mm
- Glass: Sapphire, convex, antireflective coating on both sides
- Water resistance: 100 metres
- Movement: IWC-manufactured automatic, self-winding
- Calibre: 32111
- Power Reserve: 120 hours
- Frequency: 28'800 VPH (4 Hz)


8 - TUDOR Black Bay 54 37mm
Number 8 is the TUDOR Black Bay 54, ref M79000N-0001. A smaller and thinner model at just 37mm diameter - but this timepiece has everything you want from a Black Bay. Announced as part of their novelties for Watches & Wonders, this watch is intended as a modern take on Tudor's first dive watch. Bringing a new balance to the Black Bay line and offer specific appeal to those who either prefer a smaller dive watch or those who want a modern and robust Tudor that still feels like vintage.
Specifications:
- Case: Stainless steel with polished and satin finish
- Crystal: Domed sapphire
- Diameter: 37mm
- Movement: Manufacture Calibre MT5400 (COSC), self-winding mechanical movement with bidirectional rotor system
- Power Reserve: Approx 70 hours
- Winding Crown: Stainless steel screw-dwon crown with the TUDOR rose in relief
- Water Resistance: 200m
- Bezel: 60-minute undirectional bezel in stainless steel with aluminium insert devoid of minute graduations
- Dial: Black, domed
- Bracelet: Three-link stainless steel bracelet with polished and satin finish with TUDOR "T-fit" clasp


7 - A.Lange & Söhne Odysseus Chronograph
Next up is the first self-winding chronograph by A.Lange & Söhne. In 2019, the watchmakers launched their first sporty-elegant timepiece, the ODYSSEUS, showcasing a unique design and a dedicated, manually finished movement. In 2023, they released the ODYSSEUS CHRONOGRAPH. The newly developed L156.1 DATOMATIC calibre encased in stainless steel premeired as their first self-qinding chronograph movement. Thanks to its innovative and dynamic function that resets both centrally positioned chronograph hands to zero, this timepieces emphasises the watchmakers' aspiration to dauntlessly explore new avenues and advance the developmeny of precision watchmaking. Given its horological complexity, the ODYSSEUS CHRONOGRAPH was available in a limited edition of 100 watches.
Specifications:
- Case Diameter: 42.5mm
- Case Thickness: 14.2mm
- Movement: Self-winding mechanism
- Power Reserve: 50 hours
- Case Material: Steel
- Case back: Sapphire Glass
- Water Resistance: 122 meters
- Lug Dsiatance: 36mm
- Strap: Steel


6 - Hamilton Khaki Field Expedition Auto 37mm
Gear up for the great outdoors with the Khaki Field Expedition, an all-terrain adventure watch with a compass design enabling you to navigate your adventure with the help of the sun. Housed in a 37mm stainless steel case paired with a brown leather strap, it is equipped with a screw-down crown to protect the movement no matter the weather. Featuring a white textured dial with Super-LumiNova coating for the ultimate legibility, the Khaki Field Expedition is tough when you need it.
Specifications:
- Case Diameter: 37mm
- Case Thickness: 11.45mm
- Caliber: H-10
- Movement: Automatic
- Case material: Stainless Steel
- Crystal: Sapphire
- Lug width: 20mm
- Power reserve: 80 hour
- Water Resistance: 100 meters
- Strap: Calf leather with pin buckle


5 - Santos De Cartier Watch
At the halfway point ranks Santos De Cartier, the sports watch you haven't considered! Cartier watches appeal to both watch enthusiasts and the broader consumer, it lists itself as a jewellery brand before a watch brand - this puts into perspective what they manage to achieve with their watches. The Cartier Santos has a very rich, long history and Cartier has produced countless references to the Santos. The updated collection is offered in medium and large sizes, and has a 100m water resistance, without a screw-down crowm, helping it achieve a sports watch status.
Specifications:
- Case Dimensions: 41.9mm x 35.1mm
- Crown: Steel, Spinel
- Case Thickness: 8.83mm
- Winding: Self-winding mechanical movement
- Power Reserve: 40 hours
- Caliber: 1847 MC
- Hands Shape: Swords


4 - Breitling Chronomat Automatic GMT 40mm
The Chronomat Automatic GMT 40 is Breitling’s tribute to travel, not only for its dual time zone display, but also because of its easygoing aesthetics. The Breitling Caliber 32 powers the GMT complication. Its 24-hour scale lets the user track a second time zone and know at a glance whether it’s day or night, while the “onion” crown (a classic Chronomat feature named for its fluted-dome shape) allows for easy adjustments. As an all-purpose sports watch, meant to cross over between Breitling’s air, land and sea universes, the GMT 40 has an impressive 200m water resistance. Known as “a watch for every pursuit,” the Chronomat mission is truer now than ever because of the GMT 40’s practical size and understated style. Sturdy enough for the gym, yet smart enough for black tie: If there’s one watch to travel with, this is it.
Specifications:
- Case Material: Stainless Steel & Platinum
- Water Resistance: 200m
- Case Diameter: 40mm
- Thickness: 11.7mm
- Power Reserve: 42 hours
- Movement: Self-winding mechanical
- Crown: Screw-locked, two gaskets
- Cyrstal: Cambered Sapphire, glareproofed both sides


3 - Omega Seamaster Summer Blue Collection
At the top 3, we're ranking the complete Omega Seamaster Summer Blue collection! To commemorate the 75th anniversary of the Seamaster, Omega's iconic watch collection that was launched in 1948 to mark the brand's 100th anniversary, a series of eleven new Seamaster timepieces was unveiled. Encompassing a range of styles, from elegant dress watches to robust diving instruments, these watches are all distinguished by different shades of blue, from the light blue of the Aqua Terra to the deep, dark blue of the Ultra Deep.
Seamaster Aqua Terra 150M 38mm:
The sun-brushed dial of this model (ref. 220.10.38.20.03.004) is PVD-treated and varnished with a gradient finish. It has rhodium-plated hands and sailboat hull indexes filled with a unique light blue Super-LumiNova and a matching blue date window indicator at 6 o’clock. This 38 mm edition, powered by OMEGA’s Co-Axial Master Chronometer 8800, has sailboat indexes and a polished and brushed bracelet formed of beautifully rounded links
Seamaster Aqua Terra 150M 41 mm:
This 41 mm model is available on a steel bracelet (ref. 220.10.41.21.03.005) or a blue rubber strap (ref. 220.12.41.21.03.008). All watches have a new dial in sun-brushed Summer Blue, varnished with a gradient finish to reflect the water resistance of the Aqua Terra: 150 metres.
Seamaster Aqua Terra 150M GMT Worldtimer 43 mm:
Around the dial of this 43 mm model is a circle of silvery printed global destinations. Bridging the outer and inner displays, hesalite glass reveals a 24-hour reading with light blue to indicate daytime and dark blue to indicate night. Laser-ablating texture and then colour on a grade 5 titanium plate produced the vision of Earth, which depicts a blue ocean and relief of the continents. Available on rubber strap (ref. 220.12.43.22.03.002) or steel bracelet (ref. 220.10.43.22.03.002).
Seamaster 300 41 mm:
Reference 234.30.41.21.03.002 has a symmetrical case and crown in polished and brushed stainless steel, with matching bracelet. As the name makes clear, this watch effortlessly handles 300 meters and its varnished dial, in Summer Blue, reflects this deeper level of water resistance.
Seamaster Diver 300M 42 mm:
This 42 mm steel model, available on a matching bracelet or blue rubber strap, features a blue ceramic bezel with new Summer Blue enamel (Grand feu) diving scale. The dial has rhodium-plated skeleton hands and raised indexes, filled with a unique light blue Super-LumiNova.
Seamaster Planet Ocean 600M 39.5 mm:
A blue ceramic bezel with light blue diving scale encircles the Summer Blue ceramic dial, which is PVD treated and varnished with a gradient finish, and completed with blued hands and indexes filled with a light blue Super-LumiNova. Reference 215.30.40.20.03.002.
Seamaster Ploprof 1200M 55 x 45 mm:
This 2023 Ploprof (ref. 227.32.55.21.03.001), crafted in O-MEGASTEEL with a sun-brushed Summer Blue dial, takes its design cues from Omega’s original model, dating back to 1971. The bezel ring is a sapphire crystal, to mirror the chemically reinforced monolithic crystal used in those early versions. This transparent crystal, varnished blue on the back, reveals the light blue diving scale beneath.
Seamaster Ultra Deep 6000M 45.5 mm:
The dial of ref. 215.30.46.21.03.002 pays homage to the mysteries of the abyss, where the Ultra Deep has made its historic expeditions. Its pattern is an exact representation of the Challenger Deep mapped by the Five Deeps team using almost one million sonar points. Its lacquered finish, produced by letting an ocean of lacquer flow across the dial, has a beautiful sense of depth.


2 - Longines Conquest Sport Automatic
Without sacrificing elegance, the Conquest line perpetuates the spirit of conquest of all those who have dared to go further than others in their quest for new horizons. The same spirit has been behind the models in the Conquest collection since 1954. Each watch contains a subtle fusion of performance and elegance, including the most demanding technical features.
Specifications:
- Lug distance: 22mm
- Thickness: 14.30mm
- Water Resistance : 100 meters
- Glass: Scratch-resistant sapphire crystal, with several layers of anti-reflective coating on both sides
- Material: Stainless steel and ceramic bezel
- Caliber: L898
- Movement: Self-winding mechanical movement beating at 28'800 vibrations per hours, with a power reserve up to 59 hours


1 - Longines Hydroconquest GMT
Ranking the top spot of the best watches of 2023 is the Longines Hydroconquest GMT! The HYDROCONQUEST collection is a true benchmark for sports watches. The new models are powered by an exclusive Longines GMT movement that enables the time to be displayed for two time zones. It is equipped with a silicon balance-spring and innovative non-magnetic components that make this calibre more than 10 times more resistant to magnetic fields than the ISO 764 standard.
The HydroConquest GMT is also distinguished by its 41 mm-diameter stainless steel case with screw-down back and crown. This model features a new unidirectional notched bezel in black ceramic with luminescent capsule. The dial is black. This version comes with a stainless-steel bracelet, or a black rubber strap.
Specifications:
- Lug distance: 21mm
- Thickness: 12.90mm
- Water Resistance : 300 meters
- Glass: Scratch-resistant sapphire crystal, with several layers of anti-reflective coating on both sides
- Material: Stainless steel and ceramic bezel
- Caliber: L844
- Movement: Self-winding mechanical movement beating at 28'800 vibrations per hours, with a power reserve up to 72 hours


Looking for a new watch? Take a look at our collection here today!




