12 Watches All Collectors Want and Why!

Watch collecting is more than just a hobby; it’s a passion that encompasses history, engineering, and art. Over the years, certain watches have become must-haves for collectors due to their iconic status, ground-breaking innovations, and timeless appeal. These timepieces represent the pinnacle of watchmaking, each with a unique story that adds to its allure. Whether you're a seasoned collector or new to the world of horology, understanding the significance of these twelve watches will enhance your appreciation and guide your collecting journey.

1. Dive Watch Excellence: Rolex Submariner 

Introduced in 1953, the Rolex Submariner is synonymous with dive watches. As the first wristwatch to be water-resistant to 100 meters, it set a new standard for durability and reliability underwater. The Submariner’s design has remained largely unchanged over the decades, featuring a unidirectional rotating bezel, luminous markers, and a robust Oyster case. Its classic black dial, Mercedes hands, and iconic shape make it instantly recognisable.

The Submariner’s connection to popular culture, notably its appearance on the wrist of James Bond in several films, has cemented its status as a symbol of adventure and sophistication. Over the years, it has evolved with technological advancements, such as the introduction of the Cerachrom bezel, which is virtually scratch-proof, and improvements in its movement, ensuring greater accuracy and reliability. Despite these upgrades, Rolex has preserved the Submariner’s timeless aesthetic, making it a must-have for any serious collector.

2. Out of This World Legacy: OMEGA Speedmaster Moonwatch

The Omega Speedmaster, known as the “Moonwatch,” boasts a legacy that is out of this world – literally! Launched in 1957, it was originally designed for motorsport enthusiasts. Its robust construction and precise chronograph functions led to its selection by NASA for the Apollo missions. Famously, the Speedmaster became the first watch worn on the moon during Apollo 11 in 1969. This historical milestone has made it one of the most celebrated watches in the world.

The Speedmaster’s design features a tachymeter bezel, which allows for speed calculation over a known distance, and a black dial with high-contrast white markers and hands for readability. The watch’s manual-wind movement, the Calibre 321, is revered for its durability and precision. Collectors value the Speedmaster not just for its historical significance but also for its rugged elegance and versatility. It’s a watch that tells the story of human achievement and exploration, making it a prized piece in any collection.

3. Groundbreaking Luxury Design: Audemars Piguet Royal Oak 

Breaking new ground in luxury watch design, the AP Royal Oak was unveiled in 1972. Created by the legendary watch designer Gérald Genta, the Royal Oak was the first high-end sports watch crafted from stainless steel, a material previously reserved for more utilitarian timepieces. Its distinctive octagonal bezel, secured with visible screws, “tapisserie” patterned dial, and integrated bracelet set it apart from traditional luxury watches.

Initially, the Royal Oak was met with mixed reactions, but it quickly gained a following for its bold and unconventional design. The watch’s robust yet elegant aesthetic redefined luxury sports watches, blending elegance with a rugged look. Over the years, the Royal Oak has been produced in various materials and sizes, with complications such as chronographs and perpetual calendars, making it a versatile addition to any collection. Today, it remains a cornerstone of modern watch collections, representing a daring leap in watch design.

4. A Polo Player's Dream : Jaeger Le-Coultre Reverso 

Conceived in 1931 for British polo players in India, the Jaeger-LeCoultre Reverso was designed to withstand the rigours of the sport. The unique reversible case protected the watch face from damage during polo matches, a practical innovation that quickly became a hallmark of the design. The Art Deco-inspired rectangular case and clean lines of the Reverso have made it an enduring classic.

The Reverso’s reversible case allowed for customization, with many owners choosing to engrave the solid case back with personal motifs, initials, or family crests. Modern iterations of the Reverso maintain the signature flip mechanism while offering a variety of dials, complications, and materials, from simple two-hand versions to intricate tourbillons. Its blend of practicality, elegance, and historical significance has ensured its place in the pantheon of iconic watches. The Reverso gained additional pop culture prominence when Christian Bale's Bruce Wayne wore it in "The Dark Knight" trilogy, adding to its mystique.

5. Iconic Square Design: TAG Heuer Monaco

Launched in 1969, the Tag Heuer Monaco is known for its distinctive square case and bold design. It was the first automatic chronograph and gained fame when Steve McQueen wore it in the 1971 film "Le Mans." The Monaco’s blue dial, red accents, and innovative design elements have made it a symbol of motor racing heritage.

The watch’s unconventional square case, with its high-contrast dial and chronograph subdials, broke away from traditional round watch designs. The Monaco’s Calibre 11 movement, one of the first automatic chronograph movements, was a technological breakthrough at the time. Over the years, the Monaco has been reissued in various 
iterations, each paying homage to the original while incorporating modern 
advancements. Its unique appearance, connection to Hollywood royalty, and 
pioneering spirit make it a standout piece in any collection.

6. Pioneering Aviator Watch: Cartier Santos 

Created in 1904 for aviator Alberto Santos-Dumont, the Cartier Santos is one of the first wristwatches designed for men. Its square case and exposed screws were revolutionary at the time, blending form and function. The Santos allowed pilots to easily check the time while flying, a practical advantage over pocket watches.

The Cartier Santos has evolved over the years, with various versions featuring different materials, sizes, and complications. The distinctive square case and Roman numeral dial remain constant, preserving its iconic look. The watch’s design was groundbreaking, introducing the concept of a wristwatch as a practical tool for modern life. Its timeless design and historical significance continue to make it a coveted piece among collectors, representing a blend of aviation history and luxury. The Santos is not just a watch; it’s a piece of horological history that has influenced countless other designs.

7. Vintage-Inspired Dive Watch: TUDOR Black Bay 58

Paying homage to Tudor’s heritage of dive watches from the 1950s, the Tudor Black Bay 58 was introduced in 2018. Its smaller 39mm case and vintage-inspired design elements, such as the “snowflake” hands and domed crystal, evoke the charm of early dive watches. The Black Bay 58’s proportions and aesthetic details closely resemble those of Tudor’s original Submariner models, creating a strong connection to the brand’s storied past.

The Black Bay 58 is powered by Tudor’s in-house movement, the MT5402, which offers a 70-hour power reserve and COSC certification for precision. The watch’s build quality, with a solid stainless steel case and a riveted bracelet, showcases Tudor’s commitment to craftsmanship. Collectors appreciate the Black Bay 58 for its blend of vintage charm and modern reliability, making it a favourite among both vintage watch enthusiasts and modern collectors. It represents a bridge between Tudor’s rich history and its innovative future.

8. Pilot's Essential Tool: Breitling Navitimer 

Celebrated for its functionality and distinctive design, the Breitling Navitimer was introduced in 1952. Designed for pilots, it features a slide rule bezel that allows for various flight calculations. The busy dial, with its chronograph functions and tachymeter scale, embodies the spirit of aviation. The Navitimer’s rich history and technical prowess ensure its place in any serious watch collection.

The Navitimer was quickly adopted by aviators and aviation enthusiasts due to its practical applications in the cockpit. The watch’s complex dial might seem overwhelming at first glance, but its functionality is unmatched for those who understand its purpose. Over the years, Breitling has introduced numerous variations of the Navitimer, incorporating modern materials and movements while retaining the classic design elements. The Navitimer’s legacy as a tool watch for pilots makes it a symbol of precision and innovation in the world of horology.

9. Affordable Icon: OMEGA Moonswatch 

Bringing the iconic Speedmaster design to a wider audience, the Omega Moonswatch is a collaboration between Omega and Swatch. Launched in 2022, the Moonswatch features a bioceramic case and quartz movement, offering an affordable alternative to the traditional Speedmaster. This fusion of luxury and accessibility has made the Moonswatch a popular choice among collectors and newcomers alike.

The Moonswatch retains the recognizable elements of the Speedmaster, such as the tachymeter bezel and subdials, but is crafted from a lightweight and durable bioceramic material. The watch comes in various colourways, each inspired by different celestial bodies, adding a playful twist to the classic design. Collectors appreciate the Moonswatch for its accessibility and the way it bridges the gap between high-end watchmaking and everyday wearability. It’s a testament to how iconic designs can be reimagined for a broader audience without losing their essence.

10. German Craftsmanship Pinnacle: A Lange &  Söhne

A. Lange & Söhne, a prestigious name in luxury watchmaking, has long been revered by collectors for its unparalleled craftsmanship and innovative designs. Founded in 1845 in Glashüle, Germany, by Ferdinand Adolph Lange, the company quickly gained a reputation for precision and artistry. The brand's meticulous approach to watchmaking includes hand-finishing each component and utilising the finest materials, a tradition that continues to this day. Ajer a hiatus following World War II, A. Lnge & Söhne made a triumphant return in 1990 under the leadership of Walter Lange, re-establishing itself as a beacon of German horological excellence. Renowned for iconic models such as the Lange 1, with its asymmetric dial and outsized date display, and the Zeitwerk, known for its unique digital time display, the brand embodies a perfect fusion of historical tradition and cutting-edge innovation. For collectors, A. Lange & Söhne represents the pinnacle of watchmaking, where each timepiece is not just a tool for measuring time but a masterpiece of engineering and design.

11. Cult Digital Design: Casio F-91W

Launched in 1989, the Casio F-91W is a digital watch that has achieved cult status due to its simplicity, reliability, and affordability. Offering features such as a stopwatch, alarm, and backlight in a compact, lightweight package, the F-91W’s unpretentious design and robust functionality make it a timeless classic.

The Casio F-91W is loved by collectors for its retro charm and practical design. Despite its modest price, it’s known for its durability and accuracy, making it a favourite among both watch enthusiasts and everyday users. The watch’s straightforward digital display and intuitive functions have remained unchanged, preserving its iconic status. The F-91W’s enduring popularity is a testament to its perfect blend of form and function, making it a beloved piece in any collection.

12. Elegant Sports Watch: Vacheron Constantin Overseas

Embodied by the Vacheron Constantin Overseas, introduced in 1996, this watch represents the brand’s approach to luxury sports watches. With its refined aesthetics, integrated bracelet, and exceptional finishing, the Overseas combines elegance with robustness. Featuring a signature Maltese cross motif on the bezel and an automatic movement with Geneva Seal certification, the Overseas is a testament to Vacheron Constantin’s heritage and craftsmanship.

The Overseas has evolved over the years, with the latest models featuring interchangeable straps, enhanced water resistance, and in-house movements. Itsdesign, characterised by clean lines and a sporty yet sophisticated look, appeals to collectors who appreciate both form and function. The Overseas is not just a watchbut a versatile companion for any occasion, blending the durability of a sports watch with the elegance of high-end horology. It’s a prized piece in any collection, symbolising the pinnacle of watchmaking artistry.

Whether for their historical significance, technological innovations, or timeless designs, these twelve watches continue to captivate collectors and enthusiasts alike. They are not just items of beauty or tools of precision; they are icons of cultural heritage and milestones of horological achievement. For anyone passionate about watches, these pieces are more than just objects—they are the embodiment of the art and science of watchmaking at its finest.