Everything You Need To Know About Gucci Watches

By Harrison Brown
3 May 2024

After roaming the streets of Europe, Guccio Gucci took the leap and opened his own boutique, specialising in leather and accessories. Extending the business into the empire that is the House of Gucci, the luxury goods brand has become a powerhouse in the realm of luxury watches.

This insightful Gucci Watch Buying Guide provides you with all the information you need to know why you need a Gucci watch in your collection.

Becoming the House of Gucci

Founded in 1921 by Guccio Gucci, the brand began as a humble leather boutique in the gorgeous streets of Florance, Italy. Soon, the boutique expanded in size, popularity, and products. Branching out to sell a variety of luxury goods that were made from opulent materials that garnered that luxury price tag.

It wasn't until 1972, almost 50 years later, that Gucci entered the world of luxury watchmaking. As a well-established luxury goods brand, Gucci had a high anticipation for their watch release.
Settling in the heart of the timepiece industry, Gucci watches are manufactured in La Chaux-de-Fonds in the canton of Neuchâtel, Switzerland. A spectacular city with a passion for watchmaking.

Taking a pioneering step, they became the inaugural luxury fashion brand to venture into the realm of horology. The exceptional craftsmanship and distinctive Gucci aesthetic ensured the timepieces were an instant hit.

The triumph of Gucci’s watch line was evident from the outset, as they generated an annual revenue of 70 million dollars from watch sales within just three years. By 1988, this figure had escalated to 115 million dollars annually, constituting almost 20% of Gucci’s total sales.

Gucci watches continue to be a hit throughout the world with their endless innovations and truly breathtaking creations.

model shot of gucci g-frame watch with red and green striped dial

Discover the Collections

Gucci is still considered a relatively new watch brand. However, with over 50 years of experience and knowledge, the luxury brand has created incredible collections that inspire the future of horology.

Gucci Dive Collection

What started as a limited-edition timepiece in 2013, has now become one of the most popular collections. Established in 2015, the Gucci Dive collection has risen to the top of diving watches.

With a signature 200m water resistance, unidirectional turning bezels, and Super-LumiNova accents, a Gucci Dive watch is a stunning tool watch ready to take you on your next aquatic adventure.

A favourite from the collection is the Gucci Diver Men's Watch. A sports watch with a nylon stiped red and green strap and signature Bee motif makes for an eye-catching addition to any outfit. The black dial and unidirectional bezel with bright white accents ensure this diving watch is easily readable at the bottom of the ocean.

Gucci Grip Collection

Breaking the boundaries of watch design, the Gucci Grip collection is a unique timepiece collection. Featuring a dazzling brushed dial, a rounded square case, and 2 small windows showcasing the hours and minutes. Distinctively different.

Available in a variety of materials and colours, the Gucci Grip Gold is one of the most well-known models. Crafted from a blend of stainless steel and gold, this Gucci ladies watch is perfect for those intrigued by the unknown.

Gucci G-Frame Collection

The elegant Gucci G-Frame women's watch teeters on the edge of formality. Its slim bracelet and dial are adorned with a flowery design. Its steel case offers much-needed elegance and contrasts with the colourful design for who don't mind a stylish yet vibrant timepiece.

The Gucci G-Frame features a characteristic rectangular case with the iconic green and red striped dial. A stainless-steel chain metal strap adds an elegant touch perfect for everyday wear.

Gucci G-Timeless Collection

In this series, Gucci infuses a variety of its signature elements, including the King Snake on the watch face, the feline emblem, and hour markers depicted with hearts, studs, and stars.

The Gucci G-Timeless has become a flagship collection of the brand with a simplistic design that stands the test of time. The Gucci G-Timeless Automatic Lapiz Blue Dial is a gorgeous addition to the collection with a bright blue dial and matching alligator leather strap. Embossed with the signature Bee motif in gold and a robust stainless-steel case.

This collection embraces both the past, present, and future with classic construction paired with a modern flair. A watch to join you everywhere.

Gucci 25H Collection

Dialling it back, the 2021 release of the Gucci 25H is a new chapter for the daring luxury brand. A sleek new collection featuring large dials, two-toned colour ways, and simplicity in every corner.

The Gucci 25H Quartz Unisex Watch is a grand display of Gucci opting for sleek, controlled design with personal flairs, making this watch a collector's dream. A round dial is embellished with the iconic interlocking G monogram as hour markers. Powered by a reliable quartz movement, Gucci blends vintage and contemporary design seamlessly.

Finding the Right Gucci Watch

Gucci has a wealth of collections and individual timepieces that can make finding the perfect one, overwhelming. However, after a little research, you will discover that there a few key features to look out for that make the process that much clearer.

Gucci Movements

Having been born during the Quartz Crisis, you may find it surprising that the majority of Gucci watches are equipped with a traditional quartz movement. Involving a lot less maintenance, fewer parts, and more accuracy than its automatic counterpart, the quartz movement is reliable and perfect for everyday watches.

Recently, Gucci has been integrating automatic movements into their timepieces. In 2021, the brand released the GG727.25 calibre, a slim automatic in-house movement crafted in the heart of Swiss watchmaking. Available within the Gucci 25H collection, this movement provided Gucci with a whole new market of watch enthusiasts.

The Dial

The dial and overall design are where Gucci lets their creativity flow. Designed not only for simple time telling but to create shock and wonder. For example, the untraditional dial of the G-Grip watch.

One of the main aspects that makes Gucci watches so desirable is the iconic Gucci motifs. From King Snakes to interlocking G, each Gucci motif instantly transforms the watch from a simple timepiece to a luxury wrist instrument.

The Case

Gucci’s watch cases are predominantly fashioned from gold, stainless steel, and physical vapor deposition, offering a range of sizes and designs tailored to the specific model and intended audience. The cases boast a robust yet sleek architecture with a polished surface.

The brand’s penchant for innovation is evident in the variety of shapes beyond the traditional round case, featuring side crowns (and additional pushers for chronograph models) along with either transparent or opaque case backs.

An appealing aspect of these cases is their understated elegance. The gold and silver variants exude a gentle lustre, while the stainless-steel versions are meticulously buffed to achieve a refined appearance.

Frequently Asked Questions

Are Gucci watches luxury watches?

Using luxury materials, design, and Swiss inventions would traditionally mean a brand produces luxury watches. But Gucci uses mainly quartz movements, robbing them of such a title. Recently, the trailblazers have invested in automatic and in-house movements, giving them momentum to move from designer to luxury.

How to tell if your Gucci watch is authentic

Distinct Serial Number and Verification: A reliable method to confirm the genuineness of a watch is by inspecting the case back for the watch’s exclusive serial number. The presence of any additional inscriptions on the case back is typically a sign of a counterfeit product.

Where can you buy a Gucci watch?

At Chisholm Hunter, we are proud to have a wide selection of Gucci Watches for you to browse. With over 5 collections to choose from, you are sure to find the perfect watch that completes your collection.

How Often Should A Gucci Watch Be Serviced?

Our incredible watch experts have advised that your Gucci watch should be serviced every 3 to 5 years and to change the battery of a quartz watch every 2 to 3 years. Regardless of whether it’s for regular maintenance, a repair, or a battery change and resealing, your watch will receive the attentive and respectful care it requires.

For over 50 years, the House of Gucci has created, manufactured, and produced truly groundbreaking watches. Never one to remain in the mainstream, Gucci has fortified a unique design that captures the eyes of all. Discover your perfect Gucci watch with ease and embrace the ingenuity of Italian design.

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